How to Fix Your Websites’ First Impressions
Did you know that it takes less than two tenths of a second for an online visitor to form an opinion about your brand? While the age old adage has always been to not judge a book by its cover, it is becoming clear that this may not necessarily apply to your website.
Several criteria have been established by studies of website first impressions that may cause you to think twice about the over all design of your site. So what are they? Take a rochester web design company website for example. When consumers input “web design rochester” or “web development rochester” into their query, several options will be displayed, so making sure your site is differentiated from competitors is key.
Several consumers have sited overall page design, search boxes, navigation menus, and actual page content as the first criteria that they scrutinize, so focusing the most time on your rochester web development efforts would be the most beneficial.
Overall page design is an obvious one. Think about the times you have reached a website to find it look as though a beginner had designed it. You are often less likely to trust it and navigate away, searching for a cleaner, more professional looking site to suit your needs. Investing in web development rochester teams is likely to help consumers both trust and stay with your page and company.
Search boxes are an important aspect to focus on as well. Are they easily accessible? Do they work? When a consumer searches “web development rochester”, do they link directly to that page? Allowing consumers to freely navigate about your page saves them time, which is highly valued by consumers today. Along the same lines are navigation menus. Making navigation menus user friendly and readily apparent on your web page saves your consumers time, and allows for a higher web page satisfaction rate.
Finally, do not skimp on your on page content. Valuable, relevant content is not over looked by consumers. Too much or too little text can be a mark against your page, so balance is key. Include pictures to accompany text, but be sure to keep the ratio relatively consistent.
When deciding whether or not to invest in web development rochester teams, for example, review your site for these criteria. If they do not meet your personal standards, it may be time to consider improve your page.